Marketing Cloud Software Marketing Cloud Journey Builder 3

Question 1

What is the function of the 'Update Contact' activity in Journey Builder?

Accepted Answer

Updates a field value on the contact record during the journey

Answer

Adds the contact to a new data extension

Answer

Sends a notification to the marketing team

Answer

Unsubscribes the contact from a list

Question 2

Which Journey Builder activity is used to add or remove a contact from a Salesforce CRM campaign?

Accepted Answer

Salesforce Activity

Answer

CRM Sync Activity

Answer

Data Update Activity

Answer

Push Activity

Question 3

What does 'contact exit criteria' do in a Journey Builder journey?

Accepted Answer

Specifies conditions that, when met, remove a contact from the journey immediately

Answer

Defines the entry source for the journey

Answer

Sets the maximum number of contacts in the journey

Answer

Schedules the journey end date

Question 4

What type of message can Journey Builder send via the MobileConnect channel?

Accepted Answer

SMS messages

Answer

Push notifications

Answer

In-app messages

Answer

WhatsApp messages

Question 5

What is the role of 'journey history' in Journey Builder?

Accepted Answer

It provides an audit log of contact activity and step completions within a journey

Answer

It stores all previously deleted journeys

Answer

It tracks the marketing budget spent per journey

Answer

It records all API calls made to the journey

Question 6

Which activity in Journey Builder enables sending a message via the MobilePush channel?

Accepted Answer

MobilePush Activity

Answer

Push Notification Activity

Answer

In-App Message Activity

Answer

Mobile Message Activity