Marketing Cloud Software Marketing Cloud Advertising Studio 2

Question 1

How does Advertising Studio keep audiences synchronized with ad platforms over time?

Accepted Answer

Scheduled automatic audience syncs based on Marketing Cloud data changes

Answer

Advertising Studio schedules automatic audience syncs so that as contact data changes in Marketing Cloud, the corresponding ad platform audience is updated.

Question 2

What is the minimum audience size required by most ad platforms before a Lookalike Audience can be created?

Accepted Answer

1,000 contacts

Answer

Most major ad platforms, including Facebook, require a seed audience of at least 1,000 matched contacts to generate a Lookalike Audience.

Question 3

Which Marketing Cloud component does Advertising Studio use to define which contacts belong to an audience?

Accepted Answer

Data Extensions

Answer

Advertising Studio syncs audiences based on data extensions in Marketing Cloud, allowing granular control over which contacts are included.

Question 4

What happens to an Advertising Studio audience when a contact is removed from the source data extension?

Accepted Answer

The contact is automatically removed from the ad platform audience on the next sync

Answer

On the next scheduled sync, contacts no longer in the source data extension are automatically removed from the corresponding ad platform audience.

Question 5

What is 'Google Customer Match' as used in Advertising Studio?

Accepted Answer

A Google Ads feature that lets you target known customers using uploaded email lists or phone numbers

Answer

Google Customer Match allows you to upload hashed customer email addresses or phone numbers to Google Ads to target or exclude those customers across Google properties.

Marketing Cloud Software Practice Test

Marketing Cloud Software Practice Test

Marketing Cloud Software Marketing Cloud Advertising Studio 2