Marketing Cloud Software Marketing Cloud Advertising Studio 2 — Questions and Answers
Question 1: How does Advertising Studio keep audiences synchronized with ad platforms over time?
- Manual re-upload every campaign
- Scheduled automatic audience syncs based on Marketing Cloud data changes (Correct answer)
- Only syncs once when the audience is first created
- Syncs only when triggered by a Journey Builder activity
Correct answer: Scheduled automatic audience syncs based on Marketing Cloud data changes
Advertising Studio schedules automatic audience syncs so that as contact data changes in Marketing Cloud, the corresponding ad platform audience is updated.
Question 2: What is the minimum audience size required by most ad platforms before a Lookalike Audience can be created?
- 100 contacts
- 1,000 contacts (Correct answer)
- 500 contacts
- 5,000 contacts
Correct answer: 1,000 contacts
Most major ad platforms, including Facebook, require a seed audience of at least 1,000 matched contacts to generate a Lookalike Audience.
Question 3: Which Marketing Cloud component does Advertising Studio use to define which contacts belong to an audience?
- Journey Builder
- Contact Builder Segments
- Data Extensions (Correct answer)
- Audience Builder
Correct answer: Data Extensions
Advertising Studio syncs audiences based on data extensions in Marketing Cloud, allowing granular control over which contacts are included.
Question 4: What happens to an Advertising Studio audience when a contact is removed from the source data extension?
- Nothing; the audience remains unchanged until manually refreshed
- The contact is automatically removed from the ad platform audience on the next sync (Correct answer)
- The contact is flagged for review before removal
- The contact is moved to a suppression list
Correct answer: The contact is automatically removed from the ad platform audience on the next sync
On the next scheduled sync, contacts no longer in the source data extension are automatically removed from the corresponding ad platform audience.
Question 5: What is 'Google Customer Match' as used in Advertising Studio?
- A feature that matches Google Analytics data to CRM records
- A Google Ads feature that lets you target known customers using uploaded email lists or phone numbers (Correct answer)
- A tool for matching Google search keywords to customer segments
- An integration that syncs Google Ads conversions back to Marketing Cloud
Correct answer: A Google Ads feature that lets you target known customers using uploaded email lists or phone numbers
Google Customer Match allows you to upload hashed customer email addresses or phone numbers to Google Ads to target or exclude those customers across Google properties.
Question 6: Which Advertising Studio feature helps coordinate ad suppression during an active email journey?
- Email-Ad Sync
- Journey Builder Ad Activity (Correct answer)
- Advertising Suppression Rule
- Ad Studio Journey Integration
Correct answer: Journey Builder Ad Activity
The Advertising Activity in Journey Builder allows you to add or remove contacts from ad audiences at specific steps in a customer journey, enabling coordinated suppression.
Marketing Cloud Software Marketing Cloud Advertising Studio 2
How does Advertising Studio keep audiences synchronized with ad platforms over time?