Local SEO Fundamentals 3

Question 1

What is the maximum number of categories you can assign to a Google Business Profile listing?

Accepted Answer

10

Answer

GBP allows up to 10 categories per listing, but the primary category carries the most ranking weight.

Question 2

Which of the following is considered a 'structured citation'?

Accepted Answer

A Yelp profile with your business details

Answer

Structured citations appear in formatted directory listings (like Yelp, YellowPages) where NAP fields are clearly defined.

Question 3

What does 'prominence' mean as a Google local ranking factor?

Accepted Answer

How well-known and reputable the business is online and offline

Answer

Prominence reflects overall online reputation — including reviews, backlinks, directory listings, and real-world recognition.

Question 4

A local SEO audit finds duplicate GBP listings. What is the recommended action?

Accepted Answer

Merge or remove the duplicate listing

Answer

Duplicate listings split ranking signals and confuse customers, so they should be merged or removed via GBP support.

Question 5

Which metric best indicates whether a GBP listing is driving real customer actions?

Accepted Answer

Number of direction requests and website clicks

Answer

Direction requests and website clicks are direct intent signals showing users are taking action after finding the listing.

Local SEO Practice Test