FREE Introduction to Local SEO Questions and Answers

Question 1

Which of the following has long been regarded as the most important factor in achieving high local rankings?

Accepted Answer

When creating a Google+ Local page, select the appropriate categories.

Answer

Including keywords in the Google listing's business description field.

Answer

Assuring that a company has at least 25 Google reviews.

Answer

Use the service radius tools in the Google Places for Business Dashboard.

Question 2

Which of the following statements about the centroid concept in Local Search is correct?

Accepted Answer

Google appears to have distinct industry centroids for different, specific industries within a given city.

Answer

If you are not within one mile of the city center, you will not appear in Google's local pack of results.

Answer

The centroid is based on a neighborhood's popularity within a given city, as measured by the number of times it has been mentioned on Facebook.

Answer

The most important local search ranking factor is proximity to the city center.

Answer

All of the options are correct.

Question 3

Which of the following terms has not been used in the industry to refer to a Google Local product over the years?

Accepted Answer

Google Right Here

Answer

Google Places

Answer

Google+ Local

Answer

Google Local Business Center

Question 4

Google has traditionally preferred which of the following as the main phone number on Google+ Local pages?

Accepted Answer

A local phone number

Answer

A toll free number

Answer

A call center number

Question 5

Which of the following website optimization techniques do you support? *

Accepted Answer

None of the options are correct

Answer

Optimizing the website's footer with all zip codes within a 10-mile radius of the business's city of location.

Answer

Ensure that the business name appears at least three times in each title tag.

Answer

Creating a separate website for each service provided by a single company, with each mini site using the same local phone number.

Answer

All of the options are correct

Question 6

Which of the following business practices would you recommend to a local client?

Accepted Answer

Receiving a steady trickle of reviews rather than a flood of them all at once.

Answer

Creating multiple Google+ accounts so that the company can evaluate itself.

Answer

Offering to pay for reviews on a classifieds website.

Answer

Negative feedback for competitors

Question 7

What does the 'W' stand for when it is added to the acronym NAP? *

Accepted Answer

Website

Answer

Windows

Answer

Wikipedia

Answer

Write-up

Question 8

When addressing these concerns, a rel=canonical tag may be used to direct search engines to a certain page.

Accepted Answer

Duplicate content

Answer

Indexation

Answer

Slow content

Answer

Redirect

Question 9

True or false: Car shops have the ability to add more GMB listings for the brands of vehicles they sell.

Accepted Answer

TRUE

Answer

FALSE

Question 10

You may use Google Analytics to monitor Google Posts activity by:

Accepted Answer

UTM codes

Answer

301 redirects

Answer

Justifications

Answer

Short names