FREE Local SEO Reviews I Questions and Answers

Question 1

Why do you think reviews are a "trust indicator"?

Accepted Answer

Customers often believe reviews (even if they may be fake or solicited).

Answer

Customers frequently Google the weather, but advertising ultimately leads them to review sites.

Answer

Trust no one. Mulder of the X Files was right.

Answer

Customers trust companies with 100% five star reviews.

Question 2

What is a working description of the kinds of reviews one would read on a review website like AirBnB, Yelp, Amazon, or Google?

Accepted Answer

Reviews are often a mix between real or fake reviews.

Answer

All reviews are filtered by the company and are highly reliable.

Answer

Companies like Yelp extort customers to write bad reviews.

Answer

All reviews are fake and should not be trusted.

Question 3

What does it mean to "optimize" a business listing or product listing on a site like Yelp, Google, or Amazon?

Accepted Answer

Businesses should include keywords that are relevant to their customers in their description and photos.

Answer

Nothing. Businesses can do nothing to optimize their listing. It's all about reviews.

Answer

Businesses should have family members click om reviews to push them up as "promoted."

Answer

Businesses should never use 1-800 numbers on review websites.

Question 4

What is a good explanation of the "review revolution?" Choose the best answer.

Accepted Answer

The fact that now literally anyone can write reviews of local businesses and many other businesses.

Answer

Yelp or Google.

Answer

Bing's use of Yelp as its primary source of customer reviews.

Answer

An event in 16th century France against restaurant owners.

Question 5

What is meant by NAP (Name/Address/Phone) or citation consistency?

Accepted Answer

That the same name, address, and phone should appear on all review sites including your website.

Answer

That you should never include an 800 number for a local business.

Answer

That the same name, address, and phone should appear on Google and Yelp.

Answer

Your business listing on YP.com

Question 6

What is unusual about a business profile on a review site like Yelp or Google as compared with their page on Facebook?

Accepted Answer

The business listing may exist whether or not the business wants it and the business cannot remove the listing.

Answer

The business can share a post or content.

Answer

Customers can view it on a mobile phone.

Answer

The business can delete negative reviews.

Question 7

That is typically the consumer persona that will leave a review if you—the business owner—do nothing?

Accepted Answer

The unhappy customer.

Answer

The happy customer, especially for plumbers or local service businesses like electricians.

Answer

Your mom or other family members.

Answer

There is no pattern to who is likely to review. Give up already.

Question 8

What appears on the SERP (Search Engine Results Page) when you run a keyword search on Google?

Accepted Answer

SERP

Answer

SEO

Answer

KPI'S

Answer

BACKLINKS

Question 9

Since Google loves organized, data-driven content, may be highlighted using comparison charts and lists.

Accepted Answer

table snippet

Answer

optimizing featured snippets

Answer

title tag

Answer

image size

Question 10

The amount of searches each day that have never seen before by Google.

Accepted Answer

15%

Answer

25%

Answer

10%

Answer

40%