Local SEO Fundamentals 3 — Questions and Answers
Question 1: What is the maximum number of categories you can assign to a Google Business Profile listing?
- 1
- 5
- 10 (Correct answer)
- Unlimited
Correct answer: 10
GBP allows up to 10 categories per listing, but the primary category carries the most ranking weight.
Question 2: Which of the following is considered a 'structured citation'?
- A blog post mentioning your business name
- A tweet tagging your business
- A Yelp profile with your business details (Correct answer)
- A YouTube video review of your business
Correct answer: A Yelp profile with your business details
Structured citations appear in formatted directory listings (like Yelp, YellowPages) where NAP fields are clearly defined.
Question 3: What does 'prominence' mean as a Google local ranking factor?
- How geographically close the business is to the searcher
- How well-known and reputable the business is online and offline (Correct answer)
- How precisely the business matches the search query
- How recently the GBP listing was last updated
Correct answer: How well-known and reputable the business is online and offline
Prominence reflects overall online reputation — including reviews, backlinks, directory listings, and real-world recognition.
Question 4: A local SEO audit finds duplicate GBP listings. What is the recommended action?
- Leave them both active to maximize visibility
- Merge or remove the duplicate listing (Correct answer)
- Add different phone numbers to each duplicate
- Report the duplicate to a competitor
Correct answer: Merge or remove the duplicate listing
Duplicate listings split ranking signals and confuse customers, so they should be merged or removed via GBP support.
Question 5: Which metric best indicates whether a GBP listing is driving real customer actions?
- Number of photo views
- Number of direction requests and website clicks (Correct answer)
- Number of times the listing was edited
- Number of times the business was suggested as a duplicate
Correct answer: Number of direction requests and website clicks
Direction requests and website clicks are direct intent signals showing users are taking action after finding the listing.
Question 6: What is 'geo-tagging' in the context of local SEO images?
- Adding a watermark with the city name to photos
- Embedding geographic coordinates in image metadata (EXIF data) (Correct answer)
- Naming image files with city and keyword
- Linking images to a Google Maps embed
Correct answer: Embedding geographic coordinates in image metadata (EXIF data)
Geo-tagging embeds latitude/longitude into image EXIF data, which can reinforce location relevance signals for local SEO.
Question 7: What is a 'local landing page' in local SEO?
- A page on Google Maps for a business location
- A website page optimized for a specific city or service area (Correct answer)
- The homepage of a business with a local address
- A paid ad targeting local keywords
Correct answer: A website page optimized for a specific city or service area
Local landing pages are unique website pages targeting specific geographic areas to rank for location-based searches.
Local SEO Fundamentals 3
What is the maximum number of categories you can assign to a Google Business Profile listing?