Fundamentals Flashcards
7 cards from real Local SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Fundamentals flashcards as text
What is the maximum number of categories you can assign to a Google Business Profile listing?
Answer: 10
GBP allows up to 10 categories per listing, but the primary category carries the most ranking weight.
Which of the following is considered a 'structured citation'?
Answer: A Yelp profile with your business details
Structured citations appear in formatted directory listings (like Yelp, YellowPages) where NAP fields are clearly defined.
What does 'prominence' mean as a Google local ranking factor?
Answer: How well-known and reputable the business is online and offline
Prominence reflects overall online reputation — including reviews, backlinks, directory listings, and real-world recognition.
A local SEO audit finds duplicate GBP listings. What is the recommended action?
Answer: Merge or remove the duplicate listing
Duplicate listings split ranking signals and confuse customers, so they should be merged or removed via GBP support.
Which metric best indicates whether a GBP listing is driving real customer actions?
Answer: Number of direction requests and website clicks
Direction requests and website clicks are direct intent signals showing users are taking action after finding the listing.
What is 'geo-tagging' in the context of local SEO images?
Answer: Embedding geographic coordinates in image metadata (EXIF data)
Geo-tagging embeds latitude/longitude into image EXIF data, which can reinforce location relevance signals for local SEO.
What is a 'local landing page' in local SEO?
Answer: A website page optimized for a specific city or service area
Local landing pages are unique website pages targeting specific geographic areas to rank for location-based searches.