Free Local SEO Fundamentals Questions and Answers

Question 1

Which of the following business models are unlikely to qualify for a Google+ Local page?

Accepted Answer

A virtual e-commerce company

Answer

A convenience store

Answer

A real estate company

Answer

A locksmith

Question 2

What is a citation in Local Search? *

Accepted Answer

A web-based reference to an error made by a local business.

Answer

A web-based reference to the partial or complete name, address and phone number of a business.

Answer

A hyperlink pointing to a local business website.

Answer

A penalty enforced by Google against local businesses that do not comply with the Google Places Quality Guidelines.

Question 3

Yelp encourages company owners to actively solicit customer reviews.

Accepted Answer

False

Answer

True

Question 4

What exactly is Google Local Carousel?

Accepted Answer

For some searches with local intent, a horizontal display of search engine results is displayed.

Answer

A horizontal display of the most prominent local business reviewers.

Answer

A sarcastic term used by local business owners who are going around in circles trying to resolve a Google+ Local issue.

Answer

Results of a local knowledge graph devoted specifically to amusement parks.

Question 5

Which of the following is typically regarded as the main data source for significant search engines in the United States?

Accepted Answer

All of the options are correct

Answer

Infogroup

Answer

Factual

Answer

Localeze

Answer

Acxiom

Question 6

Which of the following statements about duplicate Google local business listings is incorrect? *

Accepted Answer

Google's guidelines no longer prohibit duplicate listings.

Answer

Having more than one listing per business address in your account is prohibited, with the exception of business models with multiple partners or departments.

Answer

Multiple accounts with identical listings are prohibited by Google's policies.

Answer

Some duplicate listings arise from Google's automated processes rather than deliberate actions on the part of the company.

Question 7

Does Google show web design and SEO firms in their local pack of results?

Accepted Answer

Yes

Answer

No

Question 8

True or false: You typically expect and hope to rank higher for terms containing your brand name.

Accepted Answer

TRUE

Answer

FALSE

Question 9

RankBrain is a component of Google’s core algorithm which uses this to determine the most relevant results to search engine queries.

Accepted Answer

Machine learning

Answer

Natural language processing

Answer

Artificial intelligence

Answer

Schema

Question 10

True or false: Minifying your CSS, HTML, and JavaScript files can increase your load time.

Accepted Answer

FALSE

Answer

TRUE