FREE Local SEO Fundamentals Questions and Answers
Yelp encourages company owners to actively solicit customer reviews.
Yelp has strict policies against businesses actively soliciting customer reviews. Yelp's Content Guidelines prohibit businesses from offering incentives, discounts, or any form of compensation in exchange for reviews. Yelp places a strong emphasis on authentic and unbiased reviews from customers who have had genuine experiences with the business.
A 404 status code is a page that:
A 404 status code is a page that cannot be found.
What exactly is Google Local Carousel?
The Google Local Carousel was a feature used in certain local search queries. It presented a horizontal display of search results at the top of the search results page for specific types of local intent searches. The Carousel aimed to provide users with a more visually engaging and interactive way to explore local businesses and services related to their search.
This is a way of measuring an amount of advertising presence or strength for a particular brand or product.
Share of voice helps you measure your brand's strength presence in ads and on the SERPs
Which of the following business models are unlikely to qualify for a Google+ Local page?
Google+ Local is designed for businesses that serve customers in person at a specific location, such as retail stores, restaurants, service providers with physical offices, and other brick-and-mortar establishments. Since a virtual e-commerce company doesn't have a physical presence for customers to visit, it wouldn't meet the criteria for having a Google+ Local page.
True or false: Minifying your CSS, HTML, and JavaScript files can increase your load time.
False: You can speed up page load times by minifying (or lowering the size of) your CSS, HTML, and JavaScript files.
Which link is more likely to pass the most value?
Of these, an external link within the body of a page is most likely to pass the most value.
Does Google show web design and SEO firms in their local pack of results?
Google can show web design and SEO (Search Engine Optimization) firms in their local pack of results, provided that these firms have properly set up their local business listings on Google My Business and meet the relevant criteria.
You should report lost SERP features, as there can be correlations to:
Loss of SERP features can lead to decreased site traffic.
RankBrain is a component of Google’s core algorithm which uses this to determine the most relevant results to search engine queries.
The most pertinent answers to search engine queries are chosen by RankBrain using machine learning.
True or false: You typically expect and hope to rank higher for terms containing your brand name.
Gaining rankings for branded terms is typically simpler than for non-branded terms.
Which of the following is typically regarded as the main data source for significant search engines in the United States?
If you have more than 100 listings in your Google My Business dashboard, Google stops:
If you have more than 100 listings in your Google My Business dashboard, Google stops sending you review notifications.
Which of the following statements about duplicate Google local business listings is incorrect? *
What is a citation in Local Search? *
In the context of Local Search, a citation refers to any online mention of a local business's name, address, phone number, and other contact details on the internet. These mentions can occur on various websites, online directories, social platforms, or even apps. Citations are crucial for local search engine optimization (SEO) as they help search engines like Google verify the accuracy and legitimacy of a business's location information.
The best way to use Domain Authority is to...
Use Domain Authority as a comparative metric between you and your true competitors, not an absolute score.