Local SEO For Beginners 4

Question 1

What is 'review gating' and why should businesses avoid it?

Accepted Answer

Filtering customers to only collect positive reviews, which violates Google's policies

Answer

Review gating means screening customers before asking for reviews to solicit only positive ones, which violates Google's review policies and can result in penalties.

Question 2

Which schema markup type is MOST relevant for helping search engines understand a local business?

Accepted Answer

LocalBusiness schema

Answer

LocalBusiness schema markup helps search engines understand key details like business name, address, hours, and phone number in a structured format.

Question 3

A business has locations in three cities. What is the BEST website structure for local SEO?

Accepted Answer

Separate location pages for each city with unique, relevant content

Answer

Dedicated location pages with unique content allow each page to rank independently for city-specific searches and provide better user experience.

Question 4

What does 'prominence' mean in Google's local ranking algorithm?

Accepted Answer

How well-known and authoritative a business is online based on links, reviews, and citations

Answer

Prominence refers to how well-known and trusted a business is across the web, factoring in inbound links, reviews, and citation volume.

Question 5

What is the recommended way to respond to a negative review on Google?

Accepted Answer

Reply professionally, acknowledge the concern, and offer to resolve it offline

Answer

A professional, empathetic response to negative reviews demonstrates good customer service and can mitigate reputational damage with prospective customers.

Local SEO Practice Test

Local SEO Practice Test

Local SEO For Beginners 4