Local SEO Local SEO Citation Building 2

Question 1

Which of the following is an example of an 'unstructured citation'?

Accepted Answer

A local news article mentioning your business address

Answer

Unstructured citations are mentions of business information (NAP) in non-directory content like blog posts, news articles, or press releases.

Question 2

When auditing citations, which tool is commonly used to check NAP consistency across the web?

Accepted Answer

BrightLocal or Moz Local

Answer

Tools like BrightLocal and Moz Local are purpose-built to scan the web for your business citations and flag NAP inconsistencies.

Question 3

What should you do if your business has moved and has an old address on dozens of directories?

Accepted Answer

Update each citation manually or use a citation management tool to push the new address

Answer

All citations should be updated to the new address to maintain NAP consistency; citation management tools can automate bulk updates across directories.

Question 4

Which major US data aggregator feeds business data to Apple Maps and Siri?

Accepted Answer

Acxiom

Answer

Acxiom is one of the key data aggregators that feeds business information to Apple Maps and related Apple services.

Question 5

What is a 'citation audit' in local SEO?

Accepted Answer

A systematic check of all existing online mentions of your business to find errors or duplicates

Answer

A citation audit involves systematically reviewing all online business mentions to identify inaccuracies, duplicates, and missing citations that need to be fixed.

Local SEO Practice Test

Local SEO Practice Test

Local SEO Local SEO Citation Building 2