Local SEO Local SEO Citation Building 2

Question 1

Which of the following is an example of an 'unstructured citation'?

Accepted Answer

A local news article mentioning your business address

Answer

A Yelp business page

Answer

A BBB listing

Answer

A Google Business Profile listing

Question 2

When auditing citations, which tool is commonly used to check NAP consistency across the web?

Accepted Answer

BrightLocal or Moz Local

Answer

Google Search Console

Answer

Google Tag Manager

Answer

Screaming Frog

Question 3

What should you do if your business has moved and has an old address on dozens of directories?

Accepted Answer

Update each citation manually or use a citation management tool to push the new address

Answer

Delete all old listings and start fresh

Answer

Leave the old address since changing it may hurt rankings temporarily

Answer

Only update Google Business Profile and ignore other directories

Question 4

Which major US data aggregator feeds business data to Apple Maps and Siri?

Accepted Answer

Acxiom

Answer

Neustar Localeze

Answer

Data Axle (formerly Infogroup)

Answer

Foursquare

Question 5

What is a 'citation audit' in local SEO?

Accepted Answer

A systematic check of all existing online mentions of your business to find errors or duplicates

Answer

A review of your Google Business Profile photos

Answer

An analysis of your competitors' review counts

Answer

A Google penalty assessment for spammy listings

Question 6

Which practice is considered black-hat in citation building?

Accepted Answer

Creating multiple listings for the same location with slightly different business names to rank for more keywords

Answer

Submitting your business to industry-specific directories

Answer

Updating your address after a business move

Answer

Building citations on local chamber of commerce sites