Google Certification Google Ads Audience Targeting

Question 1

What is the minimum list size required to activate a remarketing list on the Google Display Network?

Accepted Answer

100 active users

Answer

Google Display Network remarketing requires at least 100 active users in your list before ads can begin serving.

Question 2

What is the minimum list size required to use Remarketing Lists for Search Ads (RLSA)?

Accepted Answer

1,000 users in the last 30 days

Answer

RLSA requires at least 1,000 active users in the past 30 days before the list can be applied to a Search campaign.

Question 3

What does the Customer Match feature in Google Ads allow advertisers to do?

Accepted Answer

Target users by uploading first-party data like email addresses

Answer

Customer Match lets advertisers upload first-party customer data (email addresses, phone numbers, mailing addresses) to reach those specific users across Google properties.

Question 4

Which audience segment type targets users who are actively researching or comparing products in a specific category?

Accepted Answer

In-market audiences

Answer

In-market audiences reach users Google has identified as actively researching or comparing products or services in a particular category, signaling strong purchase intent.

Question 5

What is the maximum membership duration allowed for a Google Ads remarketing list?

Accepted Answer

540 days

Answer

Google Ads allows a maximum remarketing list membership duration of 540 days, enabling long-term audience targeting well beyond a single year.

Google Certification Practice Test

Google Certification Practice Test

Google Certification Google Ads Audience Targeting