Google Certification Google Ads Audience Targeting 2

Question 1

What does 'optimized targeting' do in Google Ads Display campaigns?

Accepted Answer

Expands reach to new users beyond your defined segments who are likely to convert

Answer

Optimized targeting uses Google's machine learning to find additional users outside your manually selected audiences who are likely to meet your campaign goals.

Question 2

How are custom segments in Google Ads defined?

Accepted Answer

By combining keywords people search, URLs they visit, and apps they use

Answer

Custom segments let advertisers build precise audience definitions by combining search keywords, website URLs, and app usage signals rather than relying on pre-built Google categories.

Question 3

What life stage does 'Life events' targeting in Google Ads focus on reaching?

Accepted Answer

Major personal milestones like moving, getting married, or graduating

Answer

Life events targeting reaches users during major personal milestones—marriage, moving, graduation—when their purchasing needs and behaviors shift significantly.

Question 4

Which of the following is a demographic targeting option available in Google Ads?

Accepted Answer

Household income

Answer

Google Ads demographic targeting options include age, gender, parental status, and estimated household income, inferred from user behavior and third-party data.

Question 5

What is 'audience layering' in Google Ads?

Accepted Answer

Applying multiple audience segments to one campaign so all conditions must be met

Answer

Audience layering stacks multiple audience criteria so ads serve only to users who match all selected segments simultaneously, enabling very precise targeting.

Google Certification Practice Test

Google Certification Practice Test

Google Certification Google Ads Audience Targeting 2