Google Certification Google Video Advertising and YouTube Certification 1

Question 1

What is the primary ad format that YouTube viewers can skip after 5 seconds?

Accepted Answer

Skippable in-stream ads

Answer

Skippable in-stream ads play before, during, or after videos and allow viewers to skip after 5 seconds; advertisers are only charged if viewers watch 30+ seconds.

Question 2

What are YouTube 'Bumper ads' and how long can they be?

Accepted Answer

Non-skippable short-form ads that are exactly 6 seconds long

Answer

Bumper ads are non-skippable 6-second video ads that play before YouTube videos, designed for broad reach and brand awareness.

Question 3

What bidding model is used for skippable TrueView in-stream ads on YouTube?

Accepted Answer

CPV — cost per view

Answer

TrueView in-stream ads use CPV (Cost Per View) bidding, where advertisers pay when a viewer watches 30 seconds or interacts with the ad.

Question 4

What is a 'YouTube Masthead ad' and where does it appear?

Accepted Answer

A premium placement ad that appears at the top of the YouTube home feed

Answer

YouTube Masthead ads are premium placements at the top of the YouTube home feed, reserved on a CPD (cost per day) or CPM basis.

Question 5

What does 'view-through conversion' measure in YouTube advertising?

Accepted Answer

Conversions from users who saw but did not click your video ad, then later converted

Answer

View-through conversions track users who saw your video ad (but didn't click) and then completed a conversion on your site within the conversion window.

Google Certification Practice Test

Google Certification Practice Test

Google Certification Google Video Advertising and YouTube Certification 1