Google Certification Google Analytics Certification

Question 1

What is a session in Google Analytics?

Accepted Answer

A group of user interactions with your website within a given time frame (default 30 minutes of inactivity ends a session)

Answer

A session groups a user's interactions (page views, events, transactions) within a time frame. It ends after 30 minutes of inactivity, at midnight, or when campaign source changes.

Question 2

What is the difference between users and sessions in GA4?

Accepted Answer

Users count unique visitors; sessions count individual visits (one user can have multiple sessions)

Answer

Users represents unique visitors identified by cookies/User ID, while sessions counts individual visits. One user returning three times creates 1 user count and 3 session counts.

Question 3

What is bounce rate?

Accepted Answer

The percentage of single-page sessions where the user left without interacting further

Answer

Bounce rate is the percentage of sessions that consisted of only one page view or a single event, with no additional interaction, indicating the user left without engaging further with the site.

Question 4

What are UTM parameters used for?

Accepted Answer

Tracking the source, medium, campaign, term, and content of traffic in analytics

Answer

UTM (Urchin Tracking Module) parameters are tags added to URLs to track where traffic comes from: source (google), medium (cpc), campaign (spring_sale), term (keyword), and content (ad variation).

Question 5

What is an event in GA4?

Accepted Answer

Any user interaction tracked on your website or app, such as clicks, scrolls, form submissions, or purchases

Answer

In GA4, everything is tracked as an event — page views, clicks, scrolls, video plays, file downloads, and custom interactions — with parameters providing additional context about each event.

Google Certification Practice Test

Google Certification Practice Test

Google Certification Google Analytics Certification