Google Analytics IQ Sample Questions 3 — Questions and Answers
Question 1: In GA4, which event is automatically collected when a user first opens or visits your site or app?
- session_start
- first_visit (Correct answer)
- page_view
- user_engagement
Correct answer: first_visit
The first_visit event is logged the first time a user visits your site or app.
Question 2: What is the maximum number of custom dimensions you can register per property in a standard GA4 property (event-scoped)?
- 10
- 25
- 50 (Correct answer)
- 100
Correct answer: 50
Standard GA4 properties allow up to 50 event-scoped custom dimensions.
Question 3: Which GA4 tool is best for creating flexible, ad-hoc analysis using techniques like path and funnel exploration?
- Realtime report
- Explorations (Explore) (Correct answer)
- Library
- Admin settings
Correct answer: Explorations (Explore)
Explorations provide advanced ad-hoc analysis including funnel and path techniques.
Question 4: In GA4, what scope can a conversion (key event) be counted by to avoid double counting?
- Once per event or once per session (Correct answer)
- Only once per day
- Only once per user
- Only per page
Correct answer: Once per event or once per session
Conversions can be counted once per event or once per session depending on the setting.
Question 5: Which identifier does GA4 use by default to count users when no User-ID is set?
- IP address
- Device ID / first-party cookie (Correct answer)
- Email address
- MAC address
Correct answer: Device ID / first-party cookie
Without a User-ID, GA4 relies on device identifiers such as the first-party cookie.
Question 6: What is the primary purpose of GA4's BigQuery export?
- To host the website
- To access raw, unsampled event-level data (Correct answer)
- To send emails
- To create ad campaigns
Correct answer: To access raw, unsampled event-level data
The BigQuery export gives access to raw, event-level data for advanced analysis.
Question 7: In GA4, which report area shows user activity as it happens within the last 30 minutes?
- Realtime (Correct answer)
- Retention
- Monetization
- Acquisition
Correct answer: Realtime
The Realtime report displays user activity from the past 30 minutes.
Google Analytics IQ Sample Questions 3
In GA4, which event is automatically collected when a user first opens or visits your site or app?