Google Analytics Individual Qualification Questions 3 — Questions and Answers
Question 1: In GA4, what are the two primary categories of dimensions and metrics organized around?
- Events and parameters (Correct answer)
- Goals and funnels
- Filters and segments
- Tags and triggers
Correct answer: Events and parameters
GA4's data model is built entirely on events and their associated parameters.
Question 2: What is the maximum number of views you can have in a standard Universal Analytics property?
- 25 (Correct answer)
- 50
- 10
- 100
Correct answer: 25
Standard Universal Analytics properties allow up to 25 views.
Question 3: Which type of filter would you use to include only traffic from a specific subdirectory?
- A custom include filter on Request URI (Correct answer)
- An exclude filter on IP address
- A search and replace filter on hostname
- A lowercase filter on campaign
Correct answer: A custom include filter on Request URI
An include filter on the Request URI field restricts a view to a specific subdirectory.
Question 4: What does GA4's 'engaged session' require?
- Lasting 10+ seconds, having a conversion, or 2+ page views (Correct answer)
- Exactly one page view
- A purchase event only
- A session over 30 minutes
Correct answer: Lasting 10+ seconds, having a conversion, or 2+ page views
An engaged session lasts 10+ seconds, fires a conversion, or has at least 2 screen/page views.
Question 5: Which metric represents the average number of pages viewed during a session?
- Pages/Session (Correct answer)
- Avg. Session Duration
- Bounce Rate
- Exit Rate
Correct answer: Pages/Session
Pages/Session is the average number of pages viewed per session, including repeats.
Question 6: What is the main benefit of linking Google Ads to Analytics?
- See post-click behavior and import conversions between platforms (Correct answer)
- Increase your ad budget automatically
- Lower your cost-per-click
- Hide bot traffic
Correct answer: See post-click behavior and import conversions between platforms
Linking lets you analyze on-site behavior of ad visitors and share conversion data both ways.
Question 7: Which Analytics feature flags significant events on report timelines for context?
- Annotations (Correct answer)
- Segments
- Custom alerts
- Secondary dimensions
Correct answer: Annotations
Annotations let you mark dates with notes explaining traffic changes.
Google Analytics Individual Qualification Questions 3
In GA4, what are the two primary categories of dimensions and metrics organized around?