Google Analytics Individual Qualification Questions 2 — Questions and Answers
Question 1: Which scope can a custom dimension in Universal Analytics be set to?
- Hit, Session, User, or Product (Correct answer)
- Page, Event, Goal, or Channel
- Source, Medium, Campaign, or Term
- Day, Week, Month, or Year
Correct answer: Hit, Session, User, or Product
Universal Analytics custom dimensions support Hit, Session, User, and Product scopes.
Question 2: In Google Analytics 4, what is the default session timeout duration?
- 30 minutes (Correct answer)
- 10 minutes
- 60 minutes
- 5 minutes
Correct answer: 30 minutes
GA4 ends a session after 30 minutes of user inactivity by default.
Question 3: What does a bounce rate of 100% on a page indicate?
- Every session that viewed it was a single-page session (Correct answer)
- The page had no traffic
- All users converted
- The page loaded twice as fast
Correct answer: Every session that viewed it was a single-page session
A 100% bounce rate means all sessions ended after viewing only that one page.
Question 4: Which report shows how users found your website (organic, paid, referral, direct)?
- Acquisition reports (Correct answer)
- Behavior reports
- Real-Time reports
- Demographics reports
Correct answer: Acquisition reports
Acquisition reports detail the channels and sources that bring users to the site.
Question 5: What is the purpose of a goal in Universal Analytics?
- To measure completed activities that matter to your business (Correct answer)
- To block spam traffic
- To increase page load speed
- To create new user accounts
Correct answer: To measure completed activities that matter to your business
Goals track conversions such as purchases, sign-ups, or form submissions.
Question 6: Which feature lets you isolate subsets of your data, like 'mobile users from the US'?
- Segments (Correct answer)
- Annotations
- Filters on the property
- Channels
Correct answer: Segments
Segments isolate and analyze a subset of sessions or users without altering the data.
Question 7: What does the 'medium' dimension typically describe?
- The general category of the traffic source, such as organic or cpc (Correct answer)
- The exact webpage URL
- The user's device model
- The country of the visitor
Correct answer: The general category of the traffic source, such as organic or cpc
Medium identifies the mechanism that delivered traffic, like organic, referral, or cpc.
Google Analytics Individual Qualification Questions 2
Which scope can a custom dimension in Universal Analytics be set to?