Google Analytics Individual Qualification Exam Sheet 5 — Questions and Answers
Question 1: Which free GA4 integration allows you to export raw event data for advanced SQL analysis?
- Looker Studio
- BigQuery export (Correct answer)
- Search Console link
- Google Ads link
Correct answer: BigQuery export
GA4 offers a free BigQuery export, letting you query raw event-level data with SQL.
Question 2: Which tool is commonly used to build custom visual dashboards directly from GA4 data at no cost?
- Tableau
- Looker Studio (Correct answer)
- Power BI
- Excel
Correct answer: Looker Studio
Looker Studio (formerly Data Studio) connects natively to GA4 for free custom dashboards.
Question 3: What is the primary purpose of linking Google Search Console to GA4?
- Track paid ad spend
- View organic search queries and landing page performance (Correct answer)
- Build remarketing lists
- Export raw data to BigQuery
Correct answer: View organic search queries and landing page performance
The Search Console link brings organic search query and landing page data into GA4 reports.
Question 4: In GA4, what does a data stream represent?
- A single report view
- A source of data from a website or app sending events to a property (Correct answer)
- A custom audience
- A scheduled email export
Correct answer: A source of data from a website or app sending events to a property
A data stream is a flow of data from a web or app source feeding events into a GA4 property.
Question 5: Which feature lets you collect data from a server environment rather than directly from the client browser?
- Measurement Protocol / server-side tagging (Correct answer)
- Enhanced measurement
- Google signals
- Realtime API
Correct answer: Measurement Protocol / server-side tagging
The Measurement Protocol and server-side tagging allow sending events to GA4 from a server.
Question 6: What is the recommended GA4 hierarchy structure for an organization managing multiple properties?
- Property > Account > View
- Account > Property > Data stream (Correct answer)
- View > Property > Account
- Data stream > Account > Property
Correct answer: Account > Property > Data stream
GA4 uses an Account > Property > Data stream hierarchy, with no 'View' level as in Universal Analytics.
Question 7: Which GA4 user permission level allows editing of settings but NOT managing user access?
- Viewer
- Analyst
- Editor (Correct answer)
- Administrator
Correct answer: Editor
The Editor role can manage settings but cannot manage users, which requires the Administrator role.
Google Analytics Individual Qualification Exam Sheet 5
Which free GA4 integration allows you to export raw event data for advanced SQL analysis?