Google Analytics Certification Exam Sample Questions 3 — Questions and Answers
Question 1: What is the default session timeout duration in Google Analytics 4?
- 15 minutes
- 30 minutes (Correct answer)
- 60 minutes
- 24 hours
Correct answer: 30 minutes
GA4 ends a session after 30 minutes of inactivity by default.
Question 2: Which of these is an automatically collected event in GA4?
- first_visit (Correct answer)
- purchase
- generate_lead
- sign_up
Correct answer: first_visit
first_visit is automatically collected by GA4 without additional setup.
Question 3: In GA4, what does 'enhanced measurement' automatically track?
- Scrolls, outbound clicks, and site search (Correct answer)
- Only pageviews
- Server response times
- Ad campaign costs
Correct answer: Scrolls, outbound clicks, and site search
Enhanced measurement automatically captures scrolls, outbound clicks, site search, and more.
Question 4: What is the purpose of a GA4 'audience trigger'?
- Create an event when a user joins an audience (Correct answer)
- Delete user data
- Block bot traffic
- Schedule a report
Correct answer: Create an event when a user joins an audience
An audience trigger generates a new event when a user becomes part of an audience.
Question 5: Which reporting identity in GA4 uses Google signals data?
- Blended (Correct answer)
- Observed
- Device-based only
- Modeled only
Correct answer: Blended
The Blended reporting identity uses User-ID, Google signals, device ID, and modeling.
Question 6: What is the retention limit for user-level data in a standard GA4 property?
- 2 months or 14 months (Correct answer)
- 6 months only
- 26 months
- Unlimited
Correct answer: 2 months or 14 months
Standard GA4 properties allow user data retention of 2 or 14 months.
Question 7: Which GA4 dimension identifies the marketing channel that brought a user?
- Default channel group (Correct answer)
- Event name
- Device category
- Page title
Correct answer: Default channel group
The default channel group classifies traffic into channels like Organic Search or Direct.
What is the default session timeout duration in Google Analytics 4?