Google Analytics Certification Exam Answers 2 — Questions and Answers
Question 1: In Google Analytics 4, what is the maximum number of events that can be marked as conversions per property?
- 10
- 30 (Correct answer)
- 50
- Unlimited
Correct answer: 30
GA4 allows up to 30 conversion events per property.
Question 2: Which GA4 reporting feature lets you compare segments of users side by side within a standard report?
- Comparisons (Correct answer)
- Annotations
- Funnels
- Cohorts
Correct answer: Comparisons
Comparisons let you view subsets of data side by side in standard reports.
Question 3: What scope determines whether a custom dimension applies to a single event, a user, or an entire item?
- Hit scope
- Dimension scope (Correct answer)
- Session scope
- Property scope
Correct answer: Dimension scope
GA4 custom dimensions are defined with event, user, or item scope.
Question 4: Which GA4 identity space is used by default to count users when no User-ID or Google signals are present?
- Device ID (Correct answer)
- IP address
- Email hash
- Session ID
Correct answer: Device ID
GA4 falls back to the device ID (client ID) to identify users.
Question 5: In GA4, what does the 'engaged session' metric require by default?
- At least 2 pageviews only
- A session lasting 10+ seconds, a conversion, or 2+ pageviews (Correct answer)
- A purchase event
- A session over 30 minutes
Correct answer: A session lasting 10+ seconds, a conversion, or 2+ pageviews
An engaged session lasts 10+ seconds, has a conversion, or 2+ screen/page views.
Question 6: Which Google Analytics tool is recommended for exploring data with techniques like funnel and path analysis?
- Standard reports
- Explorations (Correct answer)
- Library
- Realtime
Correct answer: Explorations
The Explore section provides advanced techniques like funnel and path exploration.
Question 7: What is the default session timeout duration in GA4?
- 10 minutes
- 15 minutes
- 30 minutes (Correct answer)
- 60 minutes
Correct answer: 30 minutes
A GA4 session ends after 30 minutes of inactivity by default.
In Google Analytics 4, what is the maximum number of events that can be marked as conversions per property?