Google Analytics Certification Exam 5

Question 1

Which GA4 access role allows a user to edit settings but NOT manage other users?

Accepted Answer

Editor

Answer

Viewer

Answer

Analyst

Answer

Administrator

Question 2

What GA4 feature predicts the likelihood that a user will purchase in the next 7 days?

Accepted Answer

Predictive metrics (purchase probability)

Answer

Lifetime value

Answer

Cohort analysis

Answer

Attribution modeling

Question 3

In GA4, which channel grouping would a visit from a Google search ad be assigned to?

Accepted Answer

Paid Search

Answer

Organic Search

Answer

Display

Answer

Referral

Question 4

What is the recommended GA4 event name for tracking when a user completes a purchase in ecommerce?

Accepted Answer

purchase

Answer

buy

Answer

checkout_complete

Answer

transaction

Question 5

Which GA4 exploration technique is best for comparing the behavior of groups acquired in the same week over time?

Accepted Answer

Cohort exploration

Answer

Free form

Answer

Funnel exploration

Answer

Path exploration

Question 6

In GA4, what does a 'session_start' event represent?

Accepted Answer

The first event when a session begins

Answer

A page scroll

Answer

A conversion

Answer

A user logging in

Question 7

Which GA4 setting helps comply with privacy regulations by removing the last octet of IP addresses—or is it handled automatically?

Accepted Answer

GA4 anonymizes IP addresses by default

Answer

You must enable IP anonymization manually

Answer

IP addresses are never collected

Answer

It requires a custom dimension