Google Analytics Certification Exam 3 — Questions and Answers
Question 1: In GA4, what type of trigger fires the recommended 'scroll' event by default?
- 10% page depth
- 50% page depth
- 90% page depth (Correct answer)
- 100% page depth
Correct answer: 90% page depth
Enhanced measurement's scroll event fires when a user reaches 90% of the page depth.
Question 2: Which scope is NOT available for custom metrics in GA4?
- Event
- Item
- User
- Session (Correct answer)
Correct answer: Session
GA4 custom metrics support event and item scope, but not session scope.
Question 3: What GA4 tool would you use to follow the steps users take to complete a conversion and see drop-off?
- Funnel exploration (Correct answer)
- Path exploration
- Cohort exploration
- Segment overlap
Correct answer: Funnel exploration
Funnel exploration visualizes the conversion steps and where users abandon the process.
Question 4: In GA4, what is the time-based threshold after which a session ends due to inactivity by default?
- 15 minutes
- 30 minutes (Correct answer)
- 60 minutes
- 24 hours
Correct answer: 30 minutes
A GA4 session ends after 30 minutes of user inactivity by default.
Question 5: Which metric represents the percentage of sessions that were NOT engaged in GA4?
- Exit rate
- Bounce rate (Correct answer)
- Engagement rate
- Conversion rate
Correct answer: Bounce rate
In GA4, bounce rate is the inverse of engagement rate—the share of non-engaged sessions.
Question 6: What must you configure to send GA4 conversions to Google Ads for bidding?
- A data stream
- An account link between GA4 and Google Ads (Correct answer)
- A BigQuery export
- A custom audience trigger
Correct answer: An account link between GA4 and Google Ads
Linking the GA4 property to Google Ads enables importing conversions for bidding.
Question 7: In GA4, an 'engaged session' is one that lasts longer than 10 seconds, has a conversion, OR has at least how many pageviews/screenviews?
- 1
- 2 (Correct answer)
- 3
- 5
Correct answer: 2
An engaged session requires 10+ seconds, a key event, or 2 or more page/screen views.
Google Analytics Certification Exam 3
In GA4, what type of trigger fires the recommended 'scroll' event by default?