Important: Google retired the old Google Analytics Individual Qualification (GAIQ) exam. The current credential is the Google Analytics Certification, delivered free through Google's Skillshop platform (skillshop.exceedlms.com) and focused on Google Analytics 4 (GA4). Exact exam length, question count, and passing score are set by Google and can change — check the official Skillshop course page for the current format before you schedule your test. Practice with the free Google Analytics practice test on PracticeTestGeeks (25 questions with answer explanations).
Interactive Google Analytics resources on PracticeTestGeeks, free to start:
Facts verified Oct 17, 2026 against Google. Dates that have passed are removed automatically.
| Item | Detail | Official source |
|---|---|---|
| Retake policy | Wait 24 hours after failing | support.google.com |
| Validity | One year, unless the certificate states otherwise | support.google.com |
| Delivery | Online through Skillshop | skillshop.withgoogle.com |
| Eligibility | Google-linked email required for Skillshop | support.google.com |
Facts verified Oct 17, 2026 against Google. Dates that have passed are removed automatically.
Prepare for the Google Analytics exam with our free practice test modules. Each quiz covers key topics to help you pass on your first try.
Try these questions from our free Google Analytics practice tests. The correct answer and an explanation follow each question.
Where do you take the Google Analytics Individual Qualification exam?
Answer: B. Skillshop (Google Skillshop)
The GAIQ exam is administered through Google Skillshop, Google's free certification platform.
How much does it cost to take the Google Analytics Individual Qualification exam?
Answer: C. It is free
The GAIQ exam is offered free of charge through Google Skillshop.
Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Answer: E. A, B, and C
Activating Advertising Features in Google Analytics unlocks several advanced reporting and targeting capabilities. These include Demographic and Interest Reporting, which provides insights into your audience's age, gender, and interests. Additionally, it enables Remarketing, allowing you to create audiences based on user behavior for targeted advertising campaigns. All three features are benefits of enabling these advertising features.
By default, which of these is NOT considered a “source” in Google Analytics?
Answer: C. Email
By default, 'Email' is NOT considered a 'source' in Google Analytics. While email campaigns can drive traffic, they are typically categorized under 'medium' (e.g., 'email') and their specific source would be defined by UTM parameters (e.g., 'newsletter'). Default sources include 'google' (for organic search), '(direct)' (for direct traffic), and specific domains (for referral traffic).
| Pros | Cons |
|---|---|
| Opens doors to advanced positions and leadership roles | Exam format, timing, and any fees are set by Google and can change — confirm current details on Skillshop |
| Demonstrates commitment to professional standards and ethics | Pass rates vary — thorough preparation is essential for success |
| Builds a strong professional network through certification communities | Some certifications require prerequisite experience or education |