CRM Trivia 2

Question 1

Which CRM platform was originally founded as a company called 'The Customer Company'?

Accepted Answer

Salesforce

Answer

Salesforce rebranded itself as 'The Customer Company' to emphasize its focus on customer relationship management.

Question 2

What does the acronym 'SFA' stand for in CRM terminology?

Accepted Answer

Sales Force Automation

Answer

Sales Force Automation (SFA) refers to CRM tools that automate repetitive sales tasks like follow-ups and pipeline tracking.

Question 3

Which year was HubSpot CRM launched as a free standalone product?

Accepted Answer

2014

Answer

HubSpot launched its free CRM product in 2014, separating it from its paid marketing platform.

Question 4

In CRM, what is a 'touchpoint'?

Accepted Answer

Any interaction between a customer and the business

Answer

A touchpoint is any interaction or contact a customer has with a brand across any channel or stage of the customer journey.

Question 5

Which CRM system introduced the concept of 'AppExchange' as a marketplace for third-party integrations?

Accepted Answer

Salesforce

Answer

Salesforce launched AppExchange in 2005, creating one of the first enterprise app marketplaces for CRM add-ons.

CRM - Software Practice Test