Web Banners WEB Banner Ads 4

Question 1

What type of banner ad targeting shows ads to users who previously visited your website?

Accepted Answer

Retargeting (remarketing)

Answer

Retargeting (also called remarketing) uses cookies to serve banner ads to users who previously visited your site, reinforcing brand recall.

Question 2

In programmatic advertising, what does RTB stand for?

Accepted Answer

Real-Time Bidding

Answer

Real-Time Bidding (RTB) is an automated auction process where ad inventory is bought and sold in milliseconds as a page loads.

Question 3

What is 'contextual targeting' in the context of banner ad placement?

Accepted Answer

Placing ads on pages with related content topics

Answer

Contextual targeting analyzes page content and places ads that are topically relevant, matching the ad message to the surrounding editorial context.

Question 4

What is 'above the fold' placement in banner advertising?

Accepted Answer

Ad visible without scrolling when the page loads

Answer

'Above the fold' refers to the portion of a webpage visible without scrolling, where ad placement typically earns higher CPMs and better visibility.

Question 5

A demand-side platform (DSP) is used by whom in the programmatic advertising ecosystem?

Accepted Answer

Advertisers and agencies buying ad inventory

Answer

A DSP allows advertisers and agencies to purchase display ad inventory across multiple ad exchanges through a single unified interface.

Web Banners Practice Test