Free WEB Banner MCQ Question and Answers

Question 1

What is a good CTR percentage?

Accepted Answer

0.05 to 0.7 percent

Answer

15 to 20 percent

Answer

1 to 3 percent

Answer

5 to 10 percent

Question 2

What is one advantage of using animated banners for online advertising?

Accepted Answer

They capture a viewer's attention in a short amount of time.

Answer

They are harder to read.

Answer

They are more expensive to make.

Answer

They require more effort to create.

Question 3

Which of the following is NOT a reason for why animated banners are effective?

Accepted Answer

They provide a sense of urgency

Answer

They are memorable

Answer

They are interactive

Answer

They are fun

Question 4

What are the two key factors that determine the best resolution for web banners?

Accepted Answer

Pixels per inch and original image size.

Answer

Image size and file type.

Answer

Kilobytes and original image size.

Answer

Horizontal and vertical banner size.

Question 5

When designing digital web banners, what is the minimum PPI suggested for a small to medium-sized graphic?

Accepted Answer

100-125 PPI

Answer

50 PPI

Answer

125 PPI

Answer

75 PPI

Question 6

What is the added advantage of digital web banners?

Accepted Answer

They can target a particular location.

Answer

They can be used for international audiences.

Answer

They can be used for people of all ages.

Answer

There is no limit to the number of views.

Question 7

Depending on the size of the ad, what is the most important factor to consider when selecting a font size for the banner ad?

Accepted Answer

It needs to be large enough for the target audience to read, yet not occupy the entire space.

Answer

It needs to be the same size as the other elements on the page.

Answer

It needs to be small enough to be unnoticeable.

Answer

It needs to be a color that will attract attention.