Web Banners Web Banner Formats and Standards 1 — Questions and Answers
Question 1: What organization publishes the standard ad unit guidelines that define common web banner sizes?
- IAB (Interactive Advertising Bureau) (Correct answer)
- W3C (World Wide Web Consortium)
- IEEE
- FCC
Correct answer: IAB (Interactive Advertising Bureau)
The IAB publishes the New Ad Portfolio guidelines that standardize banner ad sizes used across the industry.
Question 2: What are the pixel dimensions of a standard leaderboard banner?
- 300×250
- 728×90 (Correct answer)
- 160×600
- 320×50
Correct answer: 728×90
The leaderboard banner measures 728×90 pixels and typically appears at the top of a webpage.
Question 3: Which banner format is commonly known as a 'medium rectangle'?
- 300×600
- 728×90
- 300×250 (Correct answer)
- 160×600
Correct answer: 300×250
The 300×250 pixel format is the medium rectangle (MREC), one of the most widely used banner sizes online.
Question 4: What is the pixel size of a 'half page' or 'large rectangle' banner unit?
- 300×600 (Correct answer)
- 970×250
- 320×100
- 468×60
Correct answer: 300×600
The 300×600 half page unit offers a large canvas for creative and is considered a high-impact ad format.
Question 5: What is the maximum initial file load size recommended by IAB for most standard display ads?
- 100 KB
- 200 KB (Correct answer)
- 500 KB
- 1 MB
Correct answer: 200 KB
IAB recommends a maximum initial file load of 200 KB for standard display ads to prevent slowing page load times.
Question 6: Which banner size is most commonly used for mobile advertising?
- 728×90
- 300×250
- 320×50 (Correct answer)
- 160×600
Correct answer: 320×50
The 320×50 mobile banner (mobile leaderboard) is the most common size for smartphone display advertising.
Web Banners Web Banner Formats and Standards 1
What organization publishes the standard ad unit guidelines that define common web banner sizes?