Web Banners Web Banner Formats and Standards

Question 1

What organization publishes the standard ad unit guidelines that define common web banner sizes?

Accepted Answer

IAB (Interactive Advertising Bureau)

Answer

W3C (World Wide Web Consortium)

Answer

IEEE

Answer

FCC

Question 2

What are the pixel dimensions of a standard leaderboard banner?

Accepted Answer

728×90

Answer

300×250

Answer

160×600

Answer

320×50

Question 3

Which banner format is commonly known as a 'medium rectangle'?

Accepted Answer

300×250

Answer

300×600

Answer

728×90

Answer

160×600

Question 4

What is the pixel size of a 'half page' or 'large rectangle' banner unit?

Accepted Answer

300×600

Answer

970×250

Answer

320×100

Answer

468×60

Question 5

What is the maximum initial file load size recommended by IAB for most standard display ads?

Accepted Answer

200 KB

Answer

100 KB

Answer

500 KB

Answer

1 MB

Question 6

Which banner size is most commonly used for mobile advertising?

Accepted Answer

320×50

Answer

728×90

Answer

300×250

Answer

160×600