Free WEB Banner Question and Answers — Questions and Answers

Question 1: Charges per click rather than every instance the advertisement is displayed on a website

Click for Cost
Cost Per Thousands
Cost Per Click (Correct answer)
Cost Per View

Correct answer: Cost Per Click

Cost Per Click (CPC) is an online advertising pricing model where advertisers pay a fee each time a user clicks on their advertisement. Unlike impressions-based models, CPC focuses on user engagement, meaning advertisers only pay when a user actively interacts with their ad. This makes it a performance-oriented metric, directly tying ad spend to user interest.

Question 2: It occurs when a business spends $1 for each person in the expected audience of 1000.

Cost Per Click
Cost Per Thousands (Correct answer)
Cost Per View
None of the Above

Correct answer: Cost Per Thousands

Cost Per Thousands (CPM), or Cost Per Mille (Mille being Latin for thousands), is an advertising metric where the advertiser pays a set amount for every one thousand impressions (views) their ad receives. This model focuses on the exposure of an ad to a large audience, meaning a business spending $1 for every 1000 people in the expected audience aligns perfectly with the CPM definition. It's a common way to price display advertising.

Question 3: STRENGTHEN brand reputation and image rather than boosting revenue

Mobile Device Advertising
Sponsored Ad
Text Ad
Site Sponsorship (Correct answer)

Correct answer: Site Sponsorship

Site sponsorship involves an advertiser paying to be prominently featured on a website or a specific section of it, often for an extended period. The primary goal of site sponsorship is typically to enhance brand reputation, image, and association with the content, rather than directly driving immediate sales or boosting revenue through direct response. It's a strategic branding play.

Question 4: It happens when a website visitor requests a page from it.

Visit (Correct answer)
View
Click or Click-through
None of the Above

Correct answer: Visit

In web analytics, a 'visit' (or session) is recorded when a user requests a page from a website, marking the beginning of their interaction with the site. It encompasses all the page views and actions taken by a user during a single browsing session, starting from the first page request. This metric helps track user engagement and traffic patterns.

Question 5: What is the purpose of dynamic web banners?

To target potential customers who are most likely to buy your products or services. (Correct answer)
To increase web traffic
To increase brand awareness
To improve website ranking

Correct answer: To target potential customers who are most likely to buy your products or services.

Dynamic web banners leverage data and algorithms to display personalized content to individual users based on their browsing history, demographics, or other relevant information. This personalization aims to increase the relevance of the ad, thereby improving the likelihood of attracting and converting potential customers who have shown interest in similar products or services. It makes advertising more targeted and effective.

Question 6: Define a web banner.

A sign you might see in a supermarket
A form of online advertising (Correct answer)
A kind of physical billboard
An ad seen in a journal you pick up at the store

Correct answer: A form of online advertising

A web banner is a graphical advertisement displayed on a web page, typically in a rectangular shape. It is a fundamental component of online advertising, designed to attract website visitors to click and redirect them to the advertiser's website or landing page. Web banners are a visual means for businesses to promote their products or services across the internet.

Question 7: Which of the following is true about animated web banners?

The brain is able to process color faster than text.
They should not contain too much information. (Correct answer)
They can help you to advertise your business.
Instead, choose a consistent style for your banners.

Correct answer: They should not contain too much information.

While animated web banners can be effective at capturing attention, they should be concise and to the point. Overloading them with too much text or complex animations can make them difficult to read and understand quickly, diminishing their impact and potentially frustrating viewers. The goal is to convey a clear message efficiently without overwhelming the audience.

Free WEB Banner Question and Answers

Charges per click rather than every instance the advertisement is displayed on a website