Web Banners Web Banner Design Principles

Question 1

What is the primary purpose of visual hierarchy in a web banner design?

Accepted Answer

To guide the viewer's eye toward the most important element first

Answer

To use as many colors as possible

Answer

To fill every pixel of available space

Answer

To match the background color of the hosting page

Question 2

Which principle recommends using empty space in a web banner to improve readability?

Accepted Answer

White space (negative space)

Answer

Proximity

Answer

Repetition

Answer

Contrast

Question 3

What does 'above the fold' mean in the context of web banner placement?

Accepted Answer

The banner is visible without scrolling

Answer

The banner is printed and folded

Answer

The banner appears at the bottom of the page

Answer

The banner is hidden behind a pop-up

Question 4

Which color contrast principle is most important for a web banner CTA button?

Accepted Answer

The CTA button should have high contrast to stand out

Answer

The CTA button should blend with the background

Answer

The CTA button should use low contrast to appear subtle

Answer

The CTA button color doesn't affect click-through rate

Question 5

What is the recommended maximum number of fonts typically used in a single web banner?

Accepted Answer

2

Answer

1

Answer

4

Answer

6

Question 6

Why is it important for a web banner to include a clear call-to-action (CTA)?

Accepted Answer

CTAs tell viewers exactly what action to take next

Answer

CTAs increase file size

Answer

CTAs are required by IAB standards

Answer

CTAs are only needed for video banners