Web Banners WEB Banner Ads 4 — Questions and Answers
Question 1: What type of banner ad targeting shows ads to users who previously visited your website?
- Retargeting (remarketing) (Correct answer)
- Contextual targeting
- Demographic targeting
- Geo-targeting
Correct answer: Retargeting (remarketing)
Retargeting (also called remarketing) uses cookies to serve banner ads to users who previously visited your site, reinforcing brand recall.
Question 2: In programmatic advertising, what does RTB stand for?
- Real-Time Bidding (Correct answer)
- Return to Base
- Reach Target Budget
- Responsive Text Banner
Correct answer: Real-Time Bidding
Real-Time Bidding (RTB) is an automated auction process where ad inventory is bought and sold in milliseconds as a page loads.
Question 3: What is 'contextual targeting' in the context of banner ad placement?
- Placing ads on pages with related content topics (Correct answer)
- Targeting users by their age and location
- Serving ads based on browsing history
- Showing ads only on premium publisher sites
Correct answer: Placing ads on pages with related content topics
Contextual targeting analyzes page content and places ads that are topically relevant, matching the ad message to the surrounding editorial context.
Question 4: What is 'above the fold' placement in banner advertising?
- Ad visible without scrolling when the page loads (Correct answer)
- The top banner in a vertical stack of ads
- An ad placed in the page header HTML
- A banner in the first paragraph of an article
Correct answer: Ad visible without scrolling when the page loads
'Above the fold' refers to the portion of a webpage visible without scrolling, where ad placement typically earns higher CPMs and better visibility.
Question 5: A demand-side platform (DSP) is used by whom in the programmatic advertising ecosystem?
- Advertisers and agencies buying ad inventory (Correct answer)
- Publishers selling their ad space
- Ad networks managing placements
- Verification vendors measuring viewability
Correct answer: Advertisers and agencies buying ad inventory
A DSP allows advertisers and agencies to purchase display ad inventory across multiple ad exchanges through a single unified interface.
Question 6: What is 'frequency capping' in a banner ad campaign?
- Limiting how many times one user sees the same ad (Correct answer)
- Setting a maximum daily ad budget
- Capping the number of ad sizes used
- Restricting ads to certain times of day
Correct answer: Limiting how many times one user sees the same ad
Frequency capping limits the number of times a specific user is shown the same banner ad, preventing overexposure and ad fatigue.
Question 7: Which targeting method segments audiences based on their online browsing behavior and interests over time?
- Behavioral targeting (Correct answer)
- Contextual targeting
- Geographic targeting
- Day-parting
Correct answer: Behavioral targeting
Behavioral targeting uses cookie data and browsing history to group users by interests, serving ads aligned to their demonstrated online behavior.
Web Banners WEB Banner Ads 4
What type of banner ad targeting shows ads to users who previously visited your website?