Web Banners WEB Banner Ads 2

Question 1

Which IAB standard banner size is commonly called the 'leaderboard'?

Accepted Answer

728x90 pixels

Answer

The 728x90 pixel banner is officially called the leaderboard and is one of the most widely used banner formats.

Question 2

What does IAB stand for in the context of web advertising standards?

Accepted Answer

Interactive Advertising Bureau

Answer

The Interactive Advertising Bureau (IAB) sets global standards for digital advertising formats, including banner ad specifications.

Question 3

What is the recommended maximum initial file size for a standard HTML5 banner ad according to IAB guidelines?

Accepted Answer

150 KB

Answer

IAB guidelines recommend a maximum initial load of 150 KB for HTML5 banner ads to ensure fast page load times.

Question 4

Which banner format is known as the 'half page' or 'filmstrip' and measures 300x600 pixels?

Accepted Answer

Half Page Ad

Answer

The 300x600 pixel unit is officially called the Half Page Ad and provides a large, premium display canvas for advertisers.

Question 5

What technology replaced Adobe Flash as the standard for animated web banner ads?

Accepted Answer

HTML5 with CSS animations

Answer

HTML5 combined with CSS animations became the industry standard after Flash was deprecated due to security and performance issues.

Web Banners Practice Test