Web Banners WEB Banner Ads 2 — Questions and Answers
Question 1: Which IAB standard banner size is commonly called the 'leaderboard'?
- 728x90 pixels (Correct answer)
- 300x250 pixels
- 160x600 pixels
- 468x60 pixels
Correct answer: 728x90 pixels
The 728x90 pixel banner is officially called the leaderboard and is one of the most widely used banner formats.
Question 2: What does IAB stand for in the context of web advertising standards?
- Interactive Advertising Bureau (Correct answer)
- Internet Ad Board
- Integrated Ad Benchmark
- International Advertising Base
Correct answer: Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) sets global standards for digital advertising formats, including banner ad specifications.
Question 3: What is the recommended maximum initial file size for a standard HTML5 banner ad according to IAB guidelines?
- 150 KB (Correct answer)
- 500 KB
- 1 MB
- 50 KB
Correct answer: 150 KB
IAB guidelines recommend a maximum initial load of 150 KB for HTML5 banner ads to ensure fast page load times.
Question 4: Which banner format is known as the 'half page' or 'filmstrip' and measures 300x600 pixels?
- Half Page Ad (Correct answer)
- Wide Skyscraper
- Large Rectangle
- Billboard
Correct answer: Half Page Ad
The 300x600 pixel unit is officially called the Half Page Ad and provides a large, premium display canvas for advertisers.
Question 5: What technology replaced Adobe Flash as the standard for animated web banner ads?
- HTML5 with CSS animations (Correct answer)
- Java applets
- Microsoft Silverlight
- GIF animation only
Correct answer: HTML5 with CSS animations
HTML5 combined with CSS animations became the industry standard after Flash was deprecated due to security and performance issues.
Question 6: A 'skyscraper' banner ad typically has which dimensions?
- 160x600 pixels (Correct answer)
- 728x90 pixels
- 300x250 pixels
- 320x50 pixels
Correct answer: 160x600 pixels
The 160x600 pixel wide skyscraper is a tall, narrow vertical banner format commonly placed in page sidebars.
Question 7: Which file format is best suited for a banner ad that requires transparency and a limited color palette?
- PNG-8 (Correct answer)
- JPEG
- BMP
- TIFF
Correct answer: PNG-8
PNG-8 supports transparency and is optimized for images with limited colors, making it ideal for logos and graphics in banners.
Web Banners WEB Banner Ads 2
Which IAB standard banner size is commonly called the 'leaderboard'?