Social Media Marketing Technology & Digital Applications 5

Question 1

What does the Meta Conversions API (CAPI) transmit, unlike the browser-based Meta Pixel?

Accepted Answer

Server-to-server conversion events that bypass browser limitations

Answer

CAPI sends conversion events directly from a brand's server to Meta's servers, avoiding browser ad blockers and iOS 14+ tracking restrictions.

Question 2

A marketer uses 'Frequency Capping' in a social media ad campaign. What does this setting control?

Accepted Answer

The maximum number of times one user sees the same ad within a set period

Answer

Frequency capping limits ad exposure per unique user within a defined time window to prevent ad fatigue and wasted impressions.

Question 3

Which open standard allows social media share buttons to control the preview image, title, and description that appear when a URL is shared?

Accepted Answer

Open Graph Protocol (OGP)

Answer

Open Graph meta tags (og:title, og:image, og:description) tell social platforms exactly what content to display when a URL is shared in a post.

Question 4

YouTube's TrueView In-Stream ads allow viewers to skip after 5 seconds. Advertisers are charged only when a viewer does what?

Accepted Answer

Watches at least 30 seconds or the full ad, or clicks the ad

Answer

TrueView ads use a cost-per-view model where a 'view' is counted only when the user watches 30 seconds (or the full ad if shorter) or interacts with it.

Question 5

What is 'social listening' technology primarily designed to do?

Accepted Answer

Monitor and analyze brand mentions, keywords, and trends across social platforms in real time

Answer

Social listening tools crawl public social media content to track brand mentions, sentiment, competitor activity, and emerging trends at scale.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Technology & Digital Applications 5