Social Media Marketing Social Media Marketing 5

Question 1

What does 'frequency' measure in social media advertising?

Accepted Answer

The average number of times an individual user sees the same ad

Answer

Frequency is the average number of times each unique user sees your ad, and monitoring it helps prevent ad fatigue from overexposure.

Question 2

Which of the following best describes 'retargeting' in social media advertising?

Accepted Answer

Showing ads to users who have previously interacted with your brand

Answer

Retargeting (or remarketing) involves showing ads specifically to users who have previously visited your website, engaged with your content, or taken a prior action, keeping your brand top of mind.

Question 3

What is the most important factor to consider when choosing posting frequency on social media?

Accepted Answer

Maintaining quality and consistency without sacrificing content value

Answer

Sustainable quality and consistent scheduling outperform high-volume, low-quality posting, as algorithms and audiences reward content that generates genuine engagement.

Question 4

What is 'sentiment analysis' used for in social media marketing?

Accepted Answer

Measuring whether online mentions of a brand are positive, negative, or neutral

Answer

Sentiment analysis uses natural language processing to classify social media mentions and comments as positive, negative, or neutral, helping brands gauge public perception.

Question 5

A brand's Instagram Stories have a high 'swipe-away' rate. What does this indicate?

Accepted Answer

Users are quickly exiting the story without completing it, suggesting low interest

Answer

A high swipe-away (exit) rate on Stories means viewers are leaving before finishing the content, signaling the opening frames aren't compelling enough to retain attention.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Social Media Marketing 5