Social Media Marketing Social Media Advertising & Paid Campaigns 1

Question 1

Which Facebook Ads objective should a brand choose when the primary goal is to drive purchases on their e-commerce website?

Accepted Answer

Conversions

Answer

The Conversions objective optimizes ad delivery toward users most likely to complete a purchase event on the advertiser's website.

Question 2

What does CPM stand for in paid social media advertising?

Accepted Answer

Cost Per Mille (thousand impressions)

Answer

CPM stands for Cost Per Mille, meaning the cost an advertiser pays per 1,000 ad impressions served.

Question 3

Which targeting option on LinkedIn Ads is unique to the platform and highly valuable for B2B campaigns?

Accepted Answer

Job title and company size targeting

Answer

LinkedIn's job title, seniority, industry, and company size targeting is uniquely powerful for reaching professional B2B audiences.

Question 4

A marketer notices their ad has a high CTR but a low conversion rate on the landing page. What is the most likely issue?

Accepted Answer

There is a disconnect between the ad and landing page experience

Answer

A high CTR indicates the ad is compelling, but low conversions point to a mismatch between ad messaging/expectations and what users find on the landing page.

Question 5

What is a 'lookalike audience' in social media advertising?

Accepted Answer

A new audience that resembles an existing customer or source audience

Answer

A lookalike audience uses a source audience (e.g., existing customers) to find new users with similar characteristics and behaviors.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Social Media Advertising & Paid Campaigns 1