Social Media Marketing Social Media Advertising & Paid Campaigns 2

Question 1

What is A/B testing in the context of paid social campaigns?

Accepted Answer

Testing two ad variations with one variable changed to determine which performs better

Answer

A/B testing (split testing) involves changing one variable at a time between two ad versions to isolate what drives better performance.

Question 2

Which metric best measures the efficiency of ad spend in generating revenue?

Accepted Answer

ROAS (Return on Ad Spend)

Answer

ROAS measures the revenue generated for every dollar spent on advertising, making it the most direct indicator of ad spend efficiency.

Question 3

In social media advertising, what is 'ad frequency' and why does it matter?

Accepted Answer

The average number of times a single user sees an ad; high frequency can cause ad fatigue

Answer

Ad frequency measures average impressions per unique user; when frequency is too high, audiences become annoyed or blind to the ad, reducing performance.

Question 4

What is retargeting (remarketing) in paid social media advertising?

Accepted Answer

Re-serving ads to users who have previously interacted with your brand or website

Answer

Retargeting shows ads to people who have already visited your website, engaged with your content, or taken a specific action, keeping your brand top of mind.

Question 5

Which Instagram ad format allows advertisers to showcase multiple products in a single, swipeable ad unit?

Accepted Answer

Carousel Ad

Answer

Carousel ads allow advertisers to display 2–10 images or videos in a single ad unit that users can swipe through, each with its own link.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Social Media Advertising & Paid Campaigns 2