Social Media Marketing Risk Assessment & Management 4

Question 1

A social media manager wants to quantify potential financial losses from a brand crisis. Which risk management step does this represent?

Accepted Answer

Risk quantification / impact analysis

Answer

Quantifying potential losses is part of impact analysis, which assigns financial or operational values to identified risks.

Question 2

Which of the following is the BEST example of risk transfer in social media marketing?

Accepted Answer

Purchasing cyber liability insurance that covers data breaches from social campaigns

Answer

Insurance transfers financial risk from social media incidents (like data breaches) to a third party.

Question 3

During a PR crisis, a brand's social media team should avoid which of the following responses?

Accepted Answer

Deleting all negative comments without addressing them

Answer

Deleting negative comments without response increases distrust and can escalate the crisis by signaling the brand is hiding something.

Question 4

What is 'newsjacking risk' in social media marketing?

Accepted Answer

Risk of backlash when a brand inserts itself into trending news inappropriately

Answer

Newsjacking can backfire if the brand's connection to the trending topic appears forced or disrespectful, generating public criticism.

Question 5

A brand wants to reduce the risk of false information spreading about their products on social media. The most proactive approach is to:

Accepted Answer

Publish consistent, authoritative content and establish the brand as a reliable information source

Answer

Proactively establishing the brand as a trusted, authoritative source makes it harder for misinformation to gain traction.

Social Media Marketing Practice Test