Social Media Marketing Risk Assessment & Management 2

Question 1

A brand's social media post goes viral for the wrong reasons after a poorly worded tweet during a natural disaster. What type of risk does this represent?

Accepted Answer

Reputational risk

Answer

Reputational risk occurs when brand actions or content damage public perception, especially during sensitive events.

Question 2

Which metric is most useful for early detection of a social media crisis before it escalates?

Accepted Answer

Sentiment velocity

Answer

Sentiment velocity measures how quickly negative sentiment is spreading, enabling early crisis detection.

Question 3

A competitor spreads false claims about your brand on social media. The most appropriate immediate response is to:

Accepted Answer

Issue a calm, factual public statement correcting the misinformation

Answer

A calm, factual public correction addresses misinformation without escalating conflict or damaging your brand's professionalism.

Question 4

When conducting a social media risk audit, which of the following should be reviewed FIRST?

Accepted Answer

Existing brand social media policies and access controls

Answer

Reviewing policies and access controls first identifies internal vulnerabilities such as unauthorized account access.

Question 5

An employee posts confidential product launch details on their personal LinkedIn. This is primarily an example of:

Accepted Answer

Insider threat / information disclosure risk

Answer

Insider threat risk involves employees unintentionally or intentionally disclosing sensitive information through personal channels.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Risk Assessment & Management 2