Social Media Marketing Regulatory Frameworks & Compliance 5

Question 1

What is the main requirement for a contest run on Facebook under Meta's platform policies?

Accepted Answer

Contests must be managed through a third-party app or a brand's Page, not personal timelines

Answer

Meta's policies require that promotions be administered through Pages or apps, and explicitly prohibit using personal timelines to run contests.

Question 2

An advertiser targets LinkedIn ads based on users' inferred political opinions. Why is this problematic under GDPR?

Accepted Answer

Political opinions are special category data requiring explicit consent under GDPR

Answer

GDPR Article 9 classifies political opinions as special category data, requiring explicit consent and stronger protections than ordinary personal data.

Question 3

Under SEC regulations, what must financial firms do when employees post investment-related content on social media?

Accepted Answer

Archive and supervise social media communications as business records

Answer

SEC rules require broker-dealers and investment advisers to retain and supervise social media communications as they would any other business communication.

Question 4

A social media manager for a US airline posts flight safety information. Which additional regulatory body's guidelines may apply beyond FTC rules?

Accepted Answer

FAA (Federal Aviation Administration)

Answer

The FAA regulates aviation safety communications, meaning airline social media content about safety must comply with both FTC truth-in-advertising rules and FAA guidelines.

Question 5

What does 'privacy by design' mean for social media marketing teams building new campaigns?

Accepted Answer

Incorporating data protection considerations into campaign planning from the start

Answer

Privacy by design means integrating data protection principles into the planning and architecture of marketing campaigns from the outset, not as an afterthought.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Regulatory Frameworks & Compliance 5