Social Media Marketing Regulatory Frameworks & Compliance 3

Question 1

What is the primary purpose of the CAN-SPAM Act as it applies to social media marketing?

Accepted Answer

Setting rules for commercial email, including opt-out mechanisms

Answer

The CAN-SPAM Act establishes rules for commercial email messages and grants recipients the right to opt out.

Question 2

A California resident requests that a brand delete all personal data it holds about them. Which law grants this right?

Accepted Answer

CCPA

Answer

The California Consumer Privacy Act (CCPA) gives California residents the right to request deletion of their personal information.

Question 3

Which platform-specific policy requires advertisers to complete special certification before running ads about housing, employment, or credit?

Accepted Answer

Meta's Special Ad Categories

Answer

Meta's Special Ad Categories policy restricts targeting options for housing, employment, and credit ads to prevent discriminatory targeting.

Question 4

What does 'right to be forgotten' mean in the context of EU social media users?

Accepted Answer

The right to request erasure of personal data under GDPR

Answer

Under GDPR Article 17, EU residents can request that companies erase their personal data when it's no longer necessary for the original purpose.

Question 5

An influencer posts a TikTok video reviewing a supplement. The FTC would require disclosure if which condition is met?

Accepted Answer

The influencer received the product for free from the brand

Answer

Receiving free products constitutes a material connection that requires disclosure under FTC guidelines, regardless of follower count or view count.

Social Media Marketing Practice Test