Social Media Marketing Professional Standards & Competencies 4

Question 1

A brand's social media account is hacked and offensive content is posted. What is the FIRST professional priority?

Accepted Answer

Secure the account by changing credentials and enabling 2FA, then assess damage

Answer

Securing the compromised account is always the first step to prevent further unauthorized access before any public communication.

Question 2

Which practice BEST demonstrates ethical competitive intelligence in social media marketing?

Accepted Answer

Monitoring publicly available competitor social content and ad library data

Answer

Ethical competitive intelligence relies only on publicly available information such as social posts, ad libraries, and published case studies.

Question 3

What is the professional standard for responding to negative comments on a brand's social media page?

Accepted Answer

Respond promptly, empathetically, and move detailed resolution to private channels

Answer

Acknowledging concerns publicly and resolving them privately demonstrates accountability while preventing public escalation.

Question 4

Why is it professionally important to document your social media strategy in writing?

Accepted Answer

To ensure continuity, alignment, and accountability across team members

Answer

A written strategy ensures that everyone on the team works toward the same goals and provides a reference point for evaluating decisions.

Question 5

A client wants you to purchase followers to reach a milestone before a product launch. What is the ethical professional response?

Accepted Answer

Decline and offer a legitimate growth strategy with real engagement

Answer

Purchasing followers inflates vanity metrics with fake accounts, misleads stakeholders, and violates most platform terms of service.

Social Media Marketing Practice Test