Social Media Marketing Professional Standards & Competencies 2

Question 1

A client asks you to post fake 5-star reviews on their Facebook page to boost reputation. What is the professionally correct response?

Accepted Answer

Decline and explain that fake reviews violate platform policies and FTC guidelines

Answer

Fake reviews violate FTC endorsement guidelines and platform terms of service, making them both unethical and legally risky.

Question 2

Which competency is MOST critical when a social media crisis erupts outside normal business hours?

Accepted Answer

Crisis communication protocol knowledge

Answer

Crisis communication protocols ensure timely, consistent, and appropriate responses even when key stakeholders are unavailable.

Question 3

A social media manager discovers a competitor is using copyrighted images without permission. What is the most professionally appropriate action?

Accepted Answer

Document the finding and consult with your legal team before acting

Answer

Consulting legal counsel ensures your response is appropriate and doesn't create liability for your own organization.

Question 4

What does 'professional development' mean in the context of social media marketing careers?

Accepted Answer

Continuously updating skills, certifications, and industry knowledge

Answer

Professional development in social media marketing involves ongoing education to keep pace with rapidly evolving platforms and best practices.

Question 5

When managing a brand's social media, you notice a colleague is sharing internal performance data publicly. What should you do?

Accepted Answer

Alert your colleague and report to management if necessary

Answer

Protecting confidential client data is a core professional responsibility that requires immediate corrective action.

Social Media Marketing Practice Test