Social Media Marketing Communication & Stakeholder Relations 2

Question 1

A brand's CEO makes a controversial political statement on their personal Twitter. As the social media manager, what is your first step?

Accepted Answer

Monitor comments and assess impact before responding

Answer

Monitoring and assessing the situation before acting prevents escalation and allows a measured, informed response.

Question 2

Which metric best measures the quality of two-way communication with stakeholders on social media?

Accepted Answer

Engagement rate (comments, replies, shares)

Answer

Engagement rate—especially comments and replies—reflects genuine two-way dialogue rather than passive reach.

Question 3

A key investor asks why the brand's LinkedIn engagement dropped 40% last quarter. What communication approach is most appropriate?

Accepted Answer

Provide a data-backed analysis with a corrective action plan

Answer

Stakeholders expect transparency and accountability, supported by data and a clear path forward.

Question 4

What is the primary purpose of a social media listening strategy in stakeholder communication?

Accepted Answer

To track and respond to brand mentions and sentiment across platforms

Answer

Social listening helps brands monitor what stakeholders are saying, enabling timely and relevant engagement.

Question 5

During a product recall, which tone should a brand maintain in all social media communications?

Accepted Answer

Empathetic, transparent, and solution-focused

Answer

A recall demands empathy and transparency to maintain stakeholder trust during a high-stakes situation.

Social Media Marketing Practice Test