Social Media Marketing Social Media Marketing Strategy & Planning 1

Question 1

What is the first step in developing a social media marketing strategy?

Accepted Answer

Define goals and objectives

Answer

Defining clear goals and objectives aligns all social media efforts with business outcomes.

Question 2

Which framework is commonly used to set measurable social media marketing goals?

Accepted Answer

SMART

Answer

SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) ensure objectives are actionable and trackable.

Question 3

A target audience persona in social media marketing primarily helps marketers do what?

Accepted Answer

Tailor content to the right audience

Answer

Personas represent ideal customers and guide content creation, tone, and platform selection.

Question 4

What does a social media content calendar primarily help a brand manage?

Accepted Answer

Posting consistency and timing

Answer

A content calendar ensures consistent publishing and helps plan campaigns around key dates.

Question 5

Which competitive analysis tool is most commonly used by US social media marketers to benchmark against rivals?

Accepted Answer

Competitor social audits

Answer

A competitor social audit examines rivals' content, engagement, posting frequency, and audience to identify gaps.

Social Media Marketing Practice Test