Public Relations Ethics in Public Relations 2

Question 1

What does the FTC require when a blogger or social media influencer promotes a product in the US?

Accepted Answer

They must disclose their material relationship with the brand

Answer

The FTC requires bloggers, influencers, and endorsers to disclose any material connection (such as payment or free products) to the brand they are promoting.

Question 2

A PR practitioner discovers their client is engaged in illegal activity. What does the PRSA Code of Ethics advise?

Accepted Answer

Counsel the client to stop and consider resigning if they refuse to comply

Answer

PRSA ethics require practitioners to counsel clients against illegal or unethical activities, and practitioners should consider resigning if the client refuses to act ethically.

Question 3

What is 'greenwashing' in the context of PR ethics?

Accepted Answer

Making false or misleading environmental claims to appear more eco-friendly

Answer

Greenwashing is the unethical practice of making false or exaggerated environmental claims to create the impression that a company or product is more environmentally responsible than it actually is.

Question 4

Which practice violates the PRSA Code of Ethics by corrupting the information channels of the media?

Accepted Answer

Paying journalists directly for favorable news coverage

Answer

Paying journalists for favorable coverage (pay-for-play) is explicitly prohibited by the PRSA Code of Ethics because it corrupts the integrity and independence of media channels.

Question 5

What is a 'front group' in terms of PR ethics violations?

Accepted Answer

An organization that appears independent but is secretly funded by a hidden special interest

Answer

A front group is an organization that presents itself as independent or grassroots but is secretly funded and controlled by a hidden special interest, which constitutes deceptive communication.

Public Relations Practice Test

Public Relations Practice Test

Public Relations Ethics in Public Relations 2