Public Relations Ethics in Public Relations

Question 1

What is the primary professional code of ethics that guides PR practitioners in the United States?

Accepted Answer

The PRSA Code of Ethics

Answer

The IABC Code of Ethics

Answer

The SPJ Code of Ethics

Answer

The AMA Code of Professional Conduct

Question 2

Which core PRSA ethical value requires practitioners to be truthful and never knowingly communicate false information?

Accepted Answer

Honesty

Answer

Loyalty

Answer

Advocacy

Answer

Fairness

Question 3

What is 'astroturfing' in public relations ethics?

Accepted Answer

Creating fake grassroots movements to simulate public support

Answer

Organizing authentic grassroots community events

Answer

Planting positive stories organically across media outlets

Answer

Using real community organizers for advocacy campaigns

Question 4

Which PRSA core value requires PR professionals to be objective, accountable, and disclose conflicts of interest?

Accepted Answer

Independence

Answer

Loyalty

Answer

Advocacy

Answer

Expertise

Question 5

What is a 'conflict of interest' in public relations ethics?

Accepted Answer

A situation where personal or financial interests could compromise professional judgment

Answer

A disagreement between the PR firm and its client over strategy

Answer

A dispute between two competing PR agencies for the same contract

Answer

A legal disagreement between a corporation and a regulatory body

Question 6

Which ethical practice requires PR professionals to clearly identify paid or sponsored content to audiences?

Accepted Answer

Full disclosure

Answer

Spin

Answer

Flacking

Answer

Earned media

Question 7

In the PRSA Code of Ethics, what does the principle of 'fairness' require PR practitioners to do?

Accepted Answer

Respect all opinions and support the right to free expression

Answer

Pay clients fairly for services rendered

Answer

Treat all journalists equally regardless of publication size

Answer

Distribute press releases equally to all media outlets