Public Relations Digital PR and Social Media

Question 1

What is 'digital PR' primarily focused on?

Accepted Answer

Building online visibility through earned media, backlinks, and social content

Answer

Managing paid digital advertising campaigns

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Designing and maintaining an organization's website

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Monitoring competitor digital marketing strategies

Question 2

What is 'social listening' in digital PR?

Accepted Answer

Monitoring social media platforms for mentions, trends, and audience sentiment

Answer

Publishing regular social media content on behalf of a brand

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Managing influencer partnerships on social platforms

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Analyzing social media advertising performance

Question 3

A 'backlink' earned through digital PR is valuable because it:

Accepted Answer

Improves a website's domain authority and search engine ranking

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Drives paid traffic to a landing page

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Increases social media follower counts

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Enables email retargeting of website visitors

Question 4

What does 'share of voice' measure in digital PR?

Accepted Answer

An organization's coverage volume relative to competitors in a defined media space

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The percentage of social media posts that include the brand's hashtag

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Total number of digital press releases distributed

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Monthly organic website traffic compared to paid traffic

Question 5

Influencer relations in PR involves:

Accepted Answer

Building relationships with content creators to earn authentic audience endorsements

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Paying celebrities for scripted advertisements

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Managing journalists who cover the brand on social media

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Recruiting internal employees to act as brand ambassadors

Question 6

Which FTC regulation is most relevant to PR professionals managing influencer campaigns in the US?

Accepted Answer

Influencers must clearly disclose paid partnerships or gifted items

Answer

All influencer content must be pre-approved by the FTC

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Brands cannot compensate influencers with free products

Answer

Influencer follower counts must be independently verified