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APR Public Relations VIP Certification Exam
Public Relations — This exam mirrors the Accreditation in Public Relations (APR) Computer-Based Examination administered by the Universal Accreditation Board (UAB) in partnership with PRSA and nine other PR organizations — a 132-question (110 scored) exam covering Research, Planning, Implementation, and Evaluation (RPIE), ethics, communication theory, media relations, crisis communication, and management, with a 3.5-hour time limit and scaled passing score.
51
Questions
210m
Time Limit
75.00%
To Pass
Question 1 of 51👑 VIP
A regional hospital is planning a campaign to increase awareness of its new cardiac care wing. Before developing any messaging, the PR director commissions a telephone survey of community residents to gauge baseline awareness and attitudes toward the hospital's cardiac services. Which phase of the RPIE model does this activity represent?
Questions 2–51 and full explanations are VIP-exclusive.